Elf Oil (Nig) Ltd used to be a French owned Petroleum conglomerate, before they merged with TOTAL Oil (Nig) Ltd. In November 1998, he joined Bauhaus International, as a Sales and Procurement Manager and remained with them till June 2001, two months before he relocated to the United States of America. On arrival in US, he has been working with BTC technologies as an IT Consultant between 2001 till present He has a considerable teaching experience having earlier taught Mathematics and Economics for Grades 11 and 12 at Anglican Girls Grammar School Ijebu Ode, Nigeria. He also taught undergraduate and graduate students of Imo state University, Principles of Economics, Fundamentals of Marketing, International Marketing, Marketing Management etc. between 1998 till 2000. He is presently an Adjunct Professor of Marketing, University of Riverside, CA and STRAYER University, Arlington/Alexandria Campus. Dr. Onukwugha has so far recorded several publications including his dissertation titled “Relationship between Product branding and purchase decision” He is married with four children and can be reached via email: Alexander.Onukwugha@Strayer.edu